On a chilly Friday in March, my coworker, Bekah, wrapped up my team’s daily status meeting with our new ritual: she opened Georgetown Cupcake’s twitter feed for the secret flavor of the day. This cupcake would be given away, free, to the first 100 customers who ordered it by name. Running on just a cup of coffee, I waited to see if this could be a plausible snack to hold me over until lunch. “Chocolate Ganache Surpise,” Bekah read, as I shook my head and wandered back to my desk.

But wait, why was I turning down free cupcakes? Wouldn’t it be delicious? Well, yes, all of Georgetown’s offerings are superb, and they brew a solid cup of Illy coffee. During our early days of cupcake freeloading, I would have happily made the trip across the street. But by that point I had learned to skip ganache days.

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